It seems like almost every country music star is trying to sell us booze these days and Eric Church is at it again. Eric has already done a partnership with Jack Daniel’s and now he’s introducing his own whiskey.
It’s called “Whiskey JYPSI” because it’s a “contemporary interpretation of the ‘JYPSI Spirit’ in all of us that seeks adventure and deeper meaning.”
The first release is available for pre-order in 38 states and Eric isn’t shy about asking you to open up your wallets. Bottles start at $199.99 apiece.
Hillbilly Live! 