It looks like Zach Bryan is trying out a new marketing strategy now.
It involves posting an Instagram story where he’s telling people to come to his upcoming shows…while firing a handgun off into the distance. I think he’s trying to appeal to the real country audience since he recently said he doesn’t want to be considered a country artist.
The good news is that he was not aiming at the camera.
Here’s how Zach’s promoting his shows these days. He said, “hey everybody, come to my shows at the BOK Center tomorrow, the next day, the next day, and the next day.”
And then during the video, he fired off 10 or so shots into the wilderness…while smiling throughout. This all seems totally normal from someone who just went a public break up right?