Garth Brooks is in the process of purchasing 100.1 FM in Nashville to launch a new country station.
The spot is currently occupied by Lightning 100, but once the sale goes through, it’ll move to a different spot.
“Nashville is being called ‘The Newest City in America,’ and we want to bring a new kind of communication combining terrestrial and digital radio, built to grow with this city.
Our job is NOT to compete with the local channels in Nashville, but to PROMOTE what they have going on. We are NOT a reporter. We are a SERVICE to Music City and its businesses.”
Garth also wants to put an emphasis on female artists from the ’60s to today on his new station. He says they’ve historically received significantly less radio airplay than men and he wants to change that.
He’s also struck a deal with Nashville Severe Weather to interrupt broadcasts to give critical weather updates. There will also be an app to serve tourists and share the local events.
So, not only will Garth not put his music on streaming platforms, he now thinks young generations are listening to radio? Okay then.