If you’re a business of any kind with a big budget, you want people to see your commercial and the time slots for Super Bowl usually have the audience you need.
Chris Stapleton has a 30-second Super Bowl commercial airing shortly before kickoff this Sunday, February 8, 2026. It’s for “Traveller Whiskey” and the commercial shows him strumming “The Star-Spangled Banner” on guitar.
This commercial is very fitting. I mean considering he set the bar for his performance of “The Star-Spangled Banner” at Super Bowl LVII on February 12, 2023. It will go down in history as the best performance of our National Anthem forever in mind. The man even had to retire from ever performing it again after that and rightfully so.
I feel like I should probably buy some “Traveller Whiskey” to the whiskey itself and show my patriotic side.